How BRAUMS Ordered a Fleximodo Demo Kit with Standard, Mini, and Permit Card for Evaluation Across Its Australian ITS Distribution Network

Deployment Snapshot

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The Client

BRAUMS PTY LTD is Australia's leading Intelligent Transportation Systems manufacturer, founded in 2011 and headquartered in Rydalmere (western Sydney). With approximately 26 staff, the company designs and manufactures LED traffic signals, parking guidance systems, variable message signs, and smart city infrastructure. BRAUMS operates across Australia, New Zealand, Singapore, China, Philippines, Indonesia, Malaysia, Fiji, Ireland, and Qatar — making it one of the Asia-Pacific region's most significant ITS distributors.

BRAUMS' portfolio includes Nedap SENSIT wireless parking sensors, ANPR/LNPR systems, AddInsight traffic intelligence, IoT-connected LED street lighting, and smart waste management. The company recently won the Sydney Airport parking guidance contract — one of Australia's highest-profile smart parking deployments, and a natural fit for BRAUMS' existing digital parking signage and parking guidance system product lines. BRAUMS holds ISO 9001, ISO 45001, and ISO 14001 certifications.

The Challenge: Evaluating a Complementary Sensor Portfolio for Asia-Pacific Distribution

BRAUMS currently distributes Nedap SENSIT sensors — but the market requires options. Different clients need different sensor types: in-ground parking sensors for permanent municipal installations, surface-mount for rapid-deploy commercial sites, and vehicle identification for campus permit enforcement. Evaluating Fleximodo's three-product range (Standard, Mini, Permit Card) allows BRAUMS to assess whether the full portfolio complements or replaces its existing sensor offering across the Asia-Pacific market.

The Solution: Comprehensive Three-Product Demo Kit with Expert Support

BRAUMS' demo kit order is the most comprehensive evaluation package in Fleximodo's Australian records.

The deployment included:

• 3 × IoT Parking Sensor Standard (LoRaWAN parking sensor, in-ground) — Production-grade sensors for permanent installation evaluation
• 2 × IoT Parking Sensor Mini (overground) — Surface-mount sensors for rapid-deploy evaluation
• 1 × IoT Permit Card (BLE) — Vehicle identification card for campus/permit zone evaluation
• Onboarding and support during testing — Expert integration assistance throughout the evaluation period, including a walkthrough of the CityPortal dashboard used to monitor occupancy data from all three product types
• Express shipping to Australia

The three-product demo kit allows BRAUMS to evaluate every Fleximodo detection product simultaneously — in-ground accuracy, surface-mount convenience, and vehicle identification — across different Australian parking environments. The LoRaWAN connectivity choice aligns with BRAUMS' existing IoT infrastructure expertise; the company already operates LoRaWAN-connected street lighting and smart waste systems.

For Fleximodo, BRAUMS represents an extraordinary distribution opportunity. The company's network spans 10+ countries across the Asia-Pacific region, and the Sydney Airport contract demonstrates access to the continent's highest-value parking deployments — including potential future pairing with digital parking signage and outdoor beacons that guide drivers to Fleximodo-detected available spaces. If the evaluation succeeds, BRAUMS becomes Fleximodo's primary Asia-Pacific distribution channel — taking the smart parking sensor technology from pilot to production across a market that Fleximodo could not efficiently serve from Europe.

Two simultaneous Australian evaluations (CDS Worldwide in Melbourne, BRAUMS in Sydney) in May 2024 signals coordinated market entry into the Australian parking technology sector.

Fleximodo IoT Parking Sensor Standard In-ground 2.0: Technical Profile

Specification	Detail
Detection method	3-axis magnetic field + nanoradar (dual detection technology)
Detection accuracy	99.96%
Dimensions	115 mm diameter, height 64 mm
Connectivity	LoRaWAN Class A/B/C
Ingress protection	IP68
Impact resistance	IK10
Operating temperature	-40 to +85 °C

That -40 to +85 °C operating range is where automatic temperature compensation matters most. The Standard sensor's magnetometer combined with radar detection approach relies on reading a magnetic-field baseline that would otherwise drift as ambient and pavement temperature swings across seasons and climates — from Melbourne's cool winters to Queensland's tropical heat. Automatic temperature compensation continuously recalibrates that baseline so the sensor holds its 99.96% detection accuracy regardless of temperature, which is exactly the kind of environmental durability BRAUMS will be testing across its evaluation sites.

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Fleximodo smart parking technology is deployed in 30+ countries. View all products | CDS Worldwide — Australian parking evaluating NB-IoT+UWB | Conure Telecom — US ParkSmart with Fleximodo sensors

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Frequently Asked Questions

What is BRAUMS? BRAUMS is Australia's leading ITS manufacturer (est. 2011, ~26 staff), designing traffic signals, parking guidance systems, and smart city systems distributed across 10+ countries in Asia-Pacific. The company distributes Nedap SENSIT sensors, ANPR systems, and IoT street lighting, and recently won the Sydney Airport parking guidance contract. ISO 9001/45001/14001 certified.

Why did BRAUMS order a three-product demo kit? To evaluate Fleximodo's full range — in-ground LoRaWAN parking sensor Standard, surface-mount Mini, and BLE Permit Card — across different Australian parking environments simultaneously. This comprehensive evaluation determines whether Fleximodo complements or replaces BRAUMS' existing Nedap SENSIT sensor offering across its Asia-Pacific distribution network.

What does Fleximodo's Australian market entry look like? Two simultaneous evaluations in May 2024: CDS Worldwide (Melbourne, 300+ sites, NB-IoT+UWB) and BRAUMS (Sydney, Asia-Pacific distributor, full demo kit). Together, these partners cover Australia's two largest cities and could provide distribution channels across the broader Asia-Pacific market.

What is automatic temperature compensation? It's the calibration process Fleximodo's magnetometer-based sensors use to keep their magnetic-field baseline accurate as temperature changes. Because the Standard sensor is rated for -40 to +85 °C operation, automatic temperature compensation is what lets it hold 99.96% detection accuracy across climates as different as Melbourne winters and tropical Asia-Pacific heat, without heat- or cold-driven drift being mistaken for a vehicle arriving or leaving.

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